Cookie Policy

This Cookie Policy explains how marketgenius AG uses cookies and similar tracking technologies on our website.

Last Updated: January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better experience by remembering your preferences, analysing how you use our site, and delivering relevant content and advertisements. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

How We Use Cookies

We use cookies for several purposes:

• Essential functionality: To enable basic website features and security
• Performance and analytics: To understand how visitors interact with our website
• Personalisation: To remember your preferences and settings
• Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
• Third-party services: To integrate with external services like Google Analytics and Google Ads

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of necessary cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Cookie Details

Below is a detailed list of cookies that may be used on our website:

Third-Party Cookies

We use several third-party services that may set their own cookies:

• Google Analytics: Provides website analytics and user behaviour insights
• Google Ads: Enables advertising campaigns and conversion tracking
• Google Fonts: Provides web fonts for improved typography

These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies and handle your data.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences when using Google services like Analytics and Ads. This means that when you decline marketing or analytics cookies, Google's services will operate in a privacy-enhanced mode that doesn't use cookies for those purposes.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences by cookie category

Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites
• Block all cookies
• Clear all cookies when you close the browser

Please note that blocking or deleting cookies may affect your experience on our website and limit the functionality available to you.

Cookie Retention

Different cookies have different retention periods. Some are session cookies that are deleted when you close your browser, while others are persistent cookies that remain on your device for a specified period. The retention period for each cookie is listed in our cookie table above.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Us

If you have any questions about our use of cookies, please contact us: