Privacy Policy

This Privacy Policy explains how marketgenius AG ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website or use our services.

Last Updated: January 2026

Data Controller

marketgenius AG is the data controller responsible for your personal data. You can contact us at:

Data We Collect

The data we collect includes personal information you provide directly to us and information automatically collected through your use of our website:

• Contact Information: Name, email address, phone number, company name when you contact us or request our services
• Communication Data: Messages, inquiries, and correspondence you send to us
• Website Usage Data: IP address, browser type, device information, pages visited, time spent on pages
• Marketing Data: Preferences for receiving marketing communications and your communication preferences
• Technical Data: Cookies, web beacons, and similar technologies as described in our Cookie Policy

How We Use Your Information

We use your data for the following purposes based on legitimate interests and consent:

• Service Provision: To provide gym retention consultation services and respond to your inquiries
• Communication: To contact you regarding our services, respond to your questions, and provide customer support
• Business Development: To improve our services, develop new offerings, and understand market needs
• Marketing: To send you relevant information about our services, with your consent
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Website Analytics: To analyse website usage and improve user experience

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal bases:

• Consent: For marketing communications and non-essential cookies
• Contract: To perform services you have requested
• Legitimate Interest: For business development, website analytics, and service improvement
• Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website and providing services
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Generally, we retain contact information for active business relationships and for up to 3 years after our last interaction for potential future business opportunities. Website usage data is typically retained for 26 months. We may retain certain information longer if required by law or for legitimate business purposes.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing
• Portability: Request transfer of your data to another controller
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us at privacy@marketgenius.world.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments.

International Data Transfers

Your data may be processed in countries outside the European Economic Area (EEA). When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal data in accordance with applicable data protection laws.